Next to a name, the logo is the most import marketing tool for any business. The power of the logo lies in its visual impression. People just recognize and relate to images faster than text. Many people do not relate to text at all!
It took about a year to brainstorm the name Head Rock. I actually thought of it early on and dismissed it, then much later I saw a photo of Indian Head Rock and knew this was it - a connection to the Creator's Game using lacrosse terms. Some early ideas included Tomahawk (too easy, already used), Ball Hog (oops, STX), and Fast Head (nobody should wear that t-shirt).
Fully committed to Head Rock, We came up with some concept sketches, one of which ended up on a 3-D print of our prototype. Turned out that few people recognized it as a face. The goal was a simple, flat, one-color design that instilled bravery, confidence, determination and hard work. We also wanted the logo to be the shape of the training weight. This intense Native American photo inspired our Head Rock logo. I'm not trying to face-dodge this guy.
We turned to Fiverr.com and it was a smart move. Fiverr is a global online marketplace offering tasks and services in areas such as graphic design, video and animation, business, music and audio and more. The site is primarily used by freelancers to offer services to customers worldwide. At the time of this post, Fiverr listed more than three million services that range between $5 and $500. We had three logo concepts developed for $125. Here are the other two.
I think most will agree that we picked the right one!